Karina Sotnik shaped Silicon Valley’s global expansion. Now, her firm is bringing companies from around the world to Philly.

Karina Sotnik, founder and CEO of WorldUpstart, has spent decades helping tech companies scale across borders. After arriving in the US in 1988 and spending the 90s expanding Silicon Valley firms into international markets, she eventually landed in Philadelphia - where she built accelerator programs for the University of Pennsylvania and the University City Science Center, experiences that directly shaped present-day WorldUpstart.

Today, WorldUpstart helps international startups break into the US market. Sotnik draws on her wide-ranging background, including a stint as a retail entrepreneur, to guide founders through the challenges of growth and U.S. market expansion. Her key advice: know when to walk away from what isn't working, build a strong support ecosystem, and hire people who complement your weaknesses rather than mirror your strengths.

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